Questions About Your New
Website
These questions been very carefully designed to
make the design and creation of your new website go as quickly,
smoothly and with the least amount of complications as
possible. Your answers will give us the information we
need to give you an better proposal and make your website much
better and quicker.
PURPOSE OF YOUR
WEBSITE
1. What do you want to accomplish by having a
website?
2. Do you have a domain name already registered?
If so, what is
it?__________________________________________
Who do you have the domain registered
with_______________
Domain registration companies always ask you to pay
extra to have your registration details be private. This is
a strike against you in the search engines because they
believe that anyone not willing to stand behind what they
are marketing or sharing online is not as trustworthy as
those who allow their information to be found. Are you
opposed to allowing public disclosure of your contact
information?  Yes No
I do not have a domain
registered yet.
3. If you do NOT have a domain name registered, you will
need to give some thought as to what might work as your
domain name? Write down any suggestions (i.e. xyzPlumbing.com,
YourCompanyName.com, WhatYouDo.com, etc.)
____________________________________________________________
____________________________________________________________
GRAPHICS & DESIGN OF YOUR
WEBSITE
4. What best describes the feel you want people to get when
they first see your website?
Clean & Simple
Professional &
Business-like
Elegant & Classy
Sassy & Fun
Other ____________________
Very similar to (URL of a page you
like)
www.________________________________________________
5. How would you like your company to be presented visually?
How do you want people who find your website to think or feel
when they first see your website?
___________________________________________________________
___________________________________________________________
___________________________________________________________
6. What colors do you tend to associate with that look?
___________________________________________________________
7. Do you have “company colors” that are already
established?
Yes No If so, what
colors?____________________________
8. Do you have a preferred color scheme you’d prefer the
site stay within?
Yes No If so, what
colors?____________________________
9. Are there colors you would like us to avoid in the
website color scheme?
Yes No If so, what
colors?____________________________
10. Do you have a business card you can scan and email, or
send to us?
Yes No If so please include it with
this information when you return it to us.
11. Do you have a company Logo that should be a part of your
website?
Yes No If so please include a digital
copy of the logo when returning this information.
12. Do you have a company slogan you use in marketing your
business?
Yes No If so, what is it?
_____________________________
13. Do you have pictures we can use when designing your
website?
Yes No If so please include a digital copy of
the images when returning this information.
14. Do you have one specific picture you would like on your
home page?
Yes No If so please include a digital
copy of the image, clearly marked as “Home Page Image”
when returning this information.
15. Is there an overall message you want your website to
communicate?
Yes No If so, what is it?
_____________________________
16. Please take a few minutes and go to a Google search
engine at www.google.com and type in
the search box a keyword that you think best describes your
business. In other words, what will people be putting in that
box if they are looking for what you do? (Do not include city
or location in this search so you will have a greater number of
results to review)
Once your keyword is in the search box, click “search” to get
the results. Then, if you hold down the control (Ctrl) key and
click on any of the results to open them up in a new tab
so you can review that site without the original results of
your search disappearing.
Please review enough sites so that you find at least 2 (or
more) sites that you like the overall feel of. Please note the
URL of the sites you like. Also please comment on what in
particular you like the most about the site. This will help us
create a site you like faster and with less cost. (Note: If you
haven’t read through the rest of the questions in this
questionnaire, do that now before you do this task so you can
be thinking about some of the answers to later questions while
you are searching.)
The site I like the very best is - http://www.________________________________________________
Things I like about it are
___________________________________________________________
__________________________________________________________
The site I like second best is - http://www.________________________________________________
Things I like about it is
___________________________________________________________
___________________________________________________________
17. Are there specific pages you want for sure to be
included in your website? Check 5 pages in addition to the
ones that are already checked. Each page over these
8 incur extra cost.
 Home Page
About Us
Contact Us
Testimonials
Photo Gallery (or before/after)
News
Articles
Opt-in form for newsletter or
marketing
Events
Pricing
Privacy Policy (no extra charge)
Terms of Service
Site Map
Other ___________________________
Other ___________________________
Other ___________________________
18. Who do you think your target market demographic is? In
other words, who will most often be searching for your website
and/or services?
Age range?______________
Gender? ________________
Annual Income?___________
Other?__________________
KEYWORDS DETERMINE WHO FINDS
YOU ONLINE
Company
Description
19. You know your business better than anyone else so it is
you who can describe it best. When someone searches in Google
for your company and they find your listing, what do you want
them to see as right below your company listing in the search
engine? Please describe your company in 4-6 sentences. This
will be used to show both people and search engines what you do
as a company. If you are a plumber, describe what type of
plumbing you specialize in, what you’re best known for, what
you would like people to know about you.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
20. Do you have a company motto, slogan or mission
statement that you already use? If so please write it below. If
you don't have one, please describe for us one or two of what
you consider to be the strongest selling point(s) for your
product or service. This will be used in the design of your
website as a marketing slogan.
_________________________________________________________
_________________________________________________________
_________________________________________________________
Current Business Keywords
& Phrases
21. Try to list 10 keywords or key phrases that you think
people might type into a search engine when they are trying to
find what you do. What is the largest part of your business
activity right now? If you are a plumber you might list “new
construction plumbing contractor”, “emergency plumbing
repairs”, “plumbing contractor”, “leak repairs”, “plumber in
[your city]”, etc, etc.
Current Business Keywords
List
1.______________________
2.______________________
3.______________________
4.______________________
5.______________________
6.______________________
7.______________________
8.______________________
9.______________________
10._____________________
Future Business Keywords
& Phrases
22. Are your past company tasks the same that you would like
to continue doing in the future? As an example, a painting
contractor may have done exterior tract home painting for years
but prefers to steer his company business toward specializing
in interior custom home painting and especially faux painting
jobs in the future. If we build the website around only what
you have done in the past rather than what you want your future
to be you only will attract that clientele instead of where you
want your company to go. Think this through carefully and list
10 keywords that you think people might type into a search
engine when they are trying to find what you want to do in the
future, realizing that this list may or may not be the same as
the previous list of 10 keywords that people search to find
what your company does right now. What do you want the largest
part of your business activity to be in the future? Where do
you want the website to steer future business? List keywords
accordingly.
Company Future Keywords
List
1.______________________
2.______________________
3.______________________
4.______________________
5.______________________
6.______________________
7.______________________
8.______________________
9.______________________
10._____________________
TESTIMONIALS
23. In business and especially in internet marketing of your
business, it is important to gain credibility and the trust of
potential customers/clients. Do you have (or can you get
quickly) letters of recommendation, thank you letters or emails
or know of people who would be willing to write one for you and
allow you to use it in your website as a testimonial? It is
also especially beneficial in website marketing when the person
providing the testimonial would allow you to place a small
picture of them beside their name and location. Even more
beneficial is anyone willing to do a recorded telephone audio
testimonial or a short video testimonial. (We can facilitate
either of those.)
Please attach any letters of recommendation or emails when
returning this questionnaire.
24. Do you have any awards or associations we can show that
would lend credibility to your business?
Chamber of Commerce member
Better Business Bureau member
Academic Degrees
Local or National Awards
Other _____________________
Other _____________________
Other _____________________
Other _____________________
25. Please comment on anything else to help us develop a
better website for you that you may have thought about during
the time you were researching the answers to these questions.
_________________
__________________________________________________________
___________________________________________________________
___________________________________________________________
NOTE: When your site is done the right way, the way we do
it, and a plan is put in place for ongoing maintenance and a
customer attracting plan, you WILL get customer you were not
getting before you had the site. While we build your site we
encourage you to think through your business plans for how to
best handle the increased customer base
because it will happen.
Also, before you send this information back to us, please go
back through each item/question one more time to make sure you
have attached every item (logo, images, testimonials, etc) that
is asked for. Thank you.
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