Return On Investment 
Goals & Calculator

Every business owner needs to know if any investment they make will become an asset or a liability.  So the question as it relates to getting online with a properly built website and an Online Marketing Plan (OMP) is this; will it be an investment that yields big returns or an expense added to the list of expenses that is already too long?

You realize that business is a somewhat of a real life numbers game. You also know that only the ones who play the game smart will win. That is what we do at Web Marketing Business Consultants.  We are here to offer you a way to get an upper hand in this real life game.

Well that is exactly what an investment in a website built with proper planning, proper SEO (Search Engine Optimization), and proper maintenance in mind is.  With the implementation of a smart online marketing plan that is done correctly, every dollar invested in your site will return many times the investment in new paying clients and customers. So much so that it is not an expense but an investment.

But.... there are situations when building a website and implementing an online marketing plan doesn't make financial sense. For example, if your business is a local service business model that can't make money from online sales but only from local sales on services that you provide, you may have a limited clientele.

At Web Marketing Business Consultants we want to help you decide whether or not it will be profitable.

Calculate Your Return On Investment

Answer the following questions truthfully about your business and do the calculations to determine if an Online Marketing Strategy will pay off for you. If you don't know the answer and don't know how to get it, you may contact us for a complementary assessment of your website and analysis of your potential clientele:

1. How many searches are made online each month for what you offer? 
example: 350               
Write how many people search for what you offer?______

2. Multiply that number by .03 because an average of 3 out of 100 visitors to your website will become customers.
example: 350 x .03 = 10.5 which is the low end of an average number of new clients an online marketing strategy will bring into your business each and every month.
Your number of new clients each month will be _______

3. Figure out how much you profit from every new client. That will include not just an initial sale but how much that client will spend with you over the long term. Write down your estimated average per client profit number.
example: If you're a plumber each client may bring in an average of $650. Some more and some less but average of $650.
So write that number down for your business. ________

4. Calculate the amount of income you will bring in every month from the new customers by multiplying how much you decided a client is worth by how many new paying clients you estimate to get each month.
example:  $650 per customer x 10.5 new customers each month = $6,500 worth of estimated new business.

5. If the number is anywhere above what the cost of maintaining your website according to the agreed upon Online Marketing Plan, you're in profit and have a great investment. Chances of the number being lower than your investment is very small if our history and experience shows correct.

Give us a call or email today and we can talk about getting you started right away.